After 25 Years...
Bringing a beloved legacy back to life
Welcome to Brags!
At Brags, we’re thrilled to bring a beloved legacy back to life. Founded by UK Entrepreneur Alex Shelton in 2024, our online shop pays tribute to Alex’s Gran & Grandad’s original store in Nottingham, UK, which proudly served the community over 25 years ago.
With a mission to connect customers with a diverse range of quality goods from sellers across the country, we’re here to celebrate the spirit of local shopping and community. Join us in this exciting journey as we blend tradition with modern convenience. Thank you for supporting Brags—where every purchase tells a story!
Alex Shelton, Managing Director, Brags & Partners Ltd
Brags Original Store in Nottingham, UK
Set-up and managed by Ian & Wyn Baxter in the 1980s & 90s
Brags Shopfront
Set on a busy high street in Nottingham, UK, Brags was the 'go to' shop for locals to grab goods at excellent prices!
Ian Baxter
Ian, Alex's Grandad, knew retail like the back of his hand. With a long and successful career in store management, he established Brags not long after moving to Nottingham.
Wyn Baxter
Wyn, Alex's Gran, was often seen at the tills, radiating energy and always wearing a warm smile!
Wide range of Goods!
A diverse range of products was key to Brags' success, and just like the original store, Brags.co.uk will continue that tradition!