Now Available on Brags: The Amazon FBA Guide by UK Expert Alex Shelton
If you’ve ever dreamed of starting your own online business, escaping the 9-to-5 grind, or turning a side hustle into something serious — selling on Amazon might be the opportunity you’ve been waiting for. And now, with a powerful new book available on the Brags Marketplace, you can learn exactly how to make that dream a reality.
We’re excited to introduce The Amazon FBA Guide — a step-by-step manual for launching and scaling your Amazon business, written by leading UK Amazon Consultant Alexander Shelton.
This isn’t a Brags product, but it’s a brilliant new addition to the Brags Marketplace — and we’re proud to feature it. Whether you’re a complete beginner or an entrepreneur looking to grow your ecommerce presence, this guide delivers practical, proven strategies to help you build a thriving business using Amazon FBA (Fulfilment by Amazon) and private labelling.
Why Amazon Is Still the Best Place to Start an Online Business
It’s easy to assume the Amazon ship has sailed — but the truth is, there’s more opportunity now than ever. With over 300 million active customers and a fulfilment network that spans the globe, Amazon continues to dominate online retail.
Thanks to Amazon FBA, you don’t need your own warehouse or delivery team — you just send your stock to Amazon, and they handle the rest. Prime delivery, global exposure, and a professional platform, all built in.
But here’s the catch: getting started the right way is key. That’s where this book comes in.
Learn From a Trusted Expert — Not a YouTube “Guru”
Author Alexander Shelton has helped countless businesses and private sellers master Amazon over the past several years. As Managing Director of The Advice Centre Ltd and founder of The AMZ Business Academy, his experience is grounded in the real day-to-day of selling on Amazon.
He didn’t get into this to become an influencer — he got into it to help a client launch a niche product. That decision sparked a hands-on journey into the Amazon ecosystem, and eventually led him to create training programmes, consult for brands, and now, publish this easy-to-follow book for aspiring sellers.
What’s Inside the Book?
Available now on Brags.co.uk
The Amazon FBA Guide is built around The 7 Proven Steps to Becoming a Successful Amazon Seller, a straightforward framework that covers everything from choosing a product to international expansion:
Finding Your Products and Private Labelling
How to identify high-potential products and create your own branded version.
Setting Up as an Amazon Seller
Get your Amazon seller account up and running with the right structure from the start.
Learning the Amazon Seller Platform
Understand how Amazon’s back-end tools work, including listing products, managing stock, and more.
Fulfilment by Amazon (FBA)
Learn how to use Amazon’s fulfilment network to handle storage, shipping, and returns on your behalf.
Advertising and Branding
Get your product seen and start building a strong, trustworthy brand that customers remember.
Social Media Advertising
Use Facebook, Instagram, TikTok and other platforms to bring in extra traffic and generate buzz.
Expanding Across Europe and Internationally
Once you’ve cracked Amazon UK, learn how to scale across borders — with tips for localisation and logistics.
Each chapter is practical, beginner-friendly, and designed to help you move forward with confidence. You’ll also get an Amazon Action Plan, which helps you set goals, assign responsibilities, and turn ideas into results.
Who This Book Is Perfect For
First-time Amazon sellers looking for clear, reliable guidance
Side hustlers and solopreneurs ready to start building a brand
Small business owners exploring Amazon as a new channel
People overwhelmed by confusing advice or “guru” noise online
Anyone who wants a no-fluff, real-world roadmap to selling on Amazon
No technical skills or previous experience required — just a willingness to learn and take action.
Why We’re Featuring It on the Brags Marketplace
At Brags, we’re all about supporting sellers, brands, and entrepreneurs — not just with tools, but with knowledge. We handpick products that help our community grow, learn, and succeed.
This new book isn’t produced by Brags, but we’re proud to make it available through our marketplace because we believe in what it offers. It’s honest, practical, and grounded in real experience — everything we look for in a resource worth sharing.
Final Thoughts
The Amazon FBA Guide by Alexander Shelton isn’t just another business book. It’s a hands-on manual for real people, written by someone who’s walked the path and helped many others do the same. Whether you’re looking to create a second income or go all-in on your own brand, this book gives you the structure, tools, and confidence to get started the right way.
Now Available on Brags
Explore the product listing now and get your copy of The Amazon FBA Guide by Alexander Shelton.
This could be the first step toward building your own Amazon business — and the start of something big.